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8 Great On-Page SEO Techniques in 2016 | Top 10 On page SEO Tips
Top 10 On page SEO Tips :
1. Page Titles
Your page titles are one
of the most important SEO factors on your site. Each of your pages &
posts should have its own unique title, which includes the main keywords for
that page.
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Best SEO Services in Lucknow
For example, you could
write a blog post about a new chocolate cake recipe that you have tried. It is
therefore vitally important that you include ‘Chocolate Cake Recipe’ within
your post title, perhaps “Easy Chocolate Cake Recipe” or “ Chocolate Cake Recipe
for kids”, etc.
This way, whenever
someone searches for Chocolate Cake Recipes in a search engine, your post has a
better chance of showing up because you have included those keywords.
2. Meta Descriptions
Many people forget to
include meta descriptions for their pages. These descriptions are an
important place to include relevant keywords for your content, as these are
used within the search results when your page is listed.
For instance, if we
continue to use the ‘Chocolate Cake Recipe’ example, then a good meta
description for that page would include those keywords and related ones. So,
“This easy chocolate cake recipe is possibly the most delicious, mouth
watering, chocolatey cake ever made.” would be a great meta description to use,
as it is relatively short, whilst containing a number of specific keywords.
3. Meta Tags
For each of your pages,
you can include a set of keywords in the form of meta tags. These should
be all the relevant keywords of your content, which you will have
researched previously.
I use a WordPress plug-in
on my sites called ‘All In One SEO Pack’. This allows me to enter all of my meta
tag keywords, meta description and page title at the bottom
of each of my posts before publishing. This simply inserts all of the
information into your page HTML format for you, making your life a little
easier.
4. URL Structure
Including search
engine friendly URLs for each of your pages is highly recommended, as these
bring better crawling. Shorter URLs seem to perform better in search engine
results, however that is not the only factor.
URLs that include
targeted keywords, also perform better. The location of these keywords can also
be a major influence.
5. Body Tags (H1, H2, H3,
H4, etc.)
When writing your
articles, you should break up your content into smaller sections &
paragraphs to make it easier for people to read. These sections can be given
heading, which is where H1, H2,H3, H4, etc. tags
are used.
Generally H1 tags are
reserved for your main page title, with subsequent headings (just like the ones
I have used throughout this post) being issued H2, H3, etc. Search engines use
these to determine what is important within your content. This is why keyword
rich headines are more useful than generic ones. Make sure you write
keyword rich headings in the order of priority in H1, H2 and H3 title tags.
They are used by many crawlers to differentiate important content.
6. Keyword Density
Including relevant
keywords throughout your content is very important, as it helps search engines
work out what your content is about. However, try not to excessively repeat and
overuse keywords just for search engine robots. This can lead to your site
being banned from search engines.
To avoid this, try to
keep your keyword density to roughly 2-5%. If you find this hard, get out a
thesaurus and broaden your writing vocabulary. This way, you are still writing
about the same thing, without risk of being banned.
7. Image SEO
Using images within your
content is a great way to make your site more visually appealing and break up
boring chunks of text. You can utilise these images to help improve your site
SEO.
All your uploaded images
have titles, so treat them just the same as your page titles. Including
relevant keywords can help people find your site when searching on Google
Images.
You can also include Alt
Text and Descriptions for your images, making them even more useful with SEO.
8. Internal Linking
People often think that
the only links that count are those from other websites. While these links are
important, these are not the only important links!
Placing links to your
other website pages, is a great way of improving your site and used properly,
internal links can be a useful weapon in your SEO arsenal. Not only does it
make it much easier for your visitors to navigate around your site and find all
of your content, but it also ensures that your site gets properly crawled
allowing the search engines to find all of your pages. It also helps to build
the relevancy of a page to relevant keywords and phrases, whilst also helping
to increase the Google PageRank of your pages.
There are a number of
different methods that you can use to improve your internal linking structure.
The main being; content links and permanent navigation links.
For bloggers, content
links are very useful when used properly. These are links that are placed
within your article posts, which redirect people to other relevant pages on
your site. For example, this post is focused on increasing traffic to your
site, so readers may also find a post on ‘How To Drive Traffic To Your Blog‘
useful. Perhaps other people are just starting out blogging and want to learn
more.
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